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A logo is the key brand identifier. Internally, it sums up and serves as the brand promise of your organization to the world (your target market). Externally, it overtime becomes what your target audience connect to when they interpret the quality of service and uniqueness of your brand.
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An animated logo is more expressive than a static image. You can visually sum up the story behind your company logo in a few seconds.
It’s a great addition to your presentations and videos. The animation can be as complex as the opening of a Disney movie (the river, the castle…you know it) or as simple as this:
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