1. Lettermark Logos
Consist of letters, usually brand initials. For businesses with lengthy names.
Examples:
IBM, CNN, HP, HBO
2. Wordmark Logos
A font-based logo that focuses on a business’ name alone. THe font is typically stylized.
Examples:
Google, Cocacola, Visa
3. Pictorial Mark Logos
A pictorial mark is an icon—or graphic-based logo. Typically for established organizations - it can be a tricky logo type for new companies. We encourage you to use the
Combination Mark Logo if your are a new company (#6).
Examples:
Apple, Twitter bird, Target bullseye
4. Abstract Mark Logos
An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business. Just as Pictorial mark, works best alone if your a established and widely known brand, otherewise use Combination Mark Logo.
Examples:
BP starburst logo, Pepsi
5. Mascot Logos
Mascot logos are logos that involve an illustrated character. Often colorful, sometimes cartoonish, and most always fun. Think of them as the ambassador for your business.
Examples:
Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Peanut.
6. Combination Mark Logos
A combination mark is a logo comprised of a combined wordmark or lettermark with a pictorial mark, abstract mark, or mascot. The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image.
Examples:
Doritos, Burger King, Lacoste.
7. Emblem Logos
An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations or government agencies.
Examples:
Starbucks, Harley-Davidson’s